Since 1984, in the heart of Milano’s rive gauche there was a special place dedicated to the culture of smell: via Brera 6, home of the historical shop ‘Profumo’, where you can discover the finest products of great “noses”, artists who are creators of essences.
From here a line of modern, contemporary fragrances was born, without quality compromises, inspired by the identity of the city, with a strong persistence combined with compositional balance and abundance of precious raw materials, the work of highly talented master perfumers.
Unique perfumes created to evoke immediate emotions that only the magic of smell is able to arouse…
Milan is a city in continuous transformation, projected towards the future but able to preserve its own identity. It is a vital city that releases energies and ideas and regenerates the spaces reinventing itself every day in a change that is not only urbanistic but which involves people’s lifestyles and habits.
The Italian poet Antonio Centanin (Aldo Nove) writes:
“Because, they live here.
Because here is Milan.
It is almost Milan.
And everyone is there.
Because in Milan there are many things.
All those that are not in other places.
They’re there. The things.
That’s why people go to Milan”.